What You'll Learn
✓Build a full-funnel demand gen strategy from scratch
✓Align content, paid, and SEO around one ICP
✓Use visitor intelligence to measure content attribution
✓Identify which campaigns drive actual pipeline
✓Convert dark funnel intent into pipeline
✓Build nurture sequences for identified visitors
✓Measure and report on demand gen ROI properly
✓Scale what works and kill what doesn't
Course Curriculum
1
Demand Gen vs Lead Gen
Why the demand gen vs lead gen debate is the wrong question — and what to focus on instead
16 min
2
Building the Full Funnel
Map your awareness, consideration, and decision content to each ICP stage
20 min
3
The Dark Funnel Problem
Why 80% of buying intent is invisible to most marketing teams — and how to surface it
18 min
4
Visitor Intelligence in Demand Gen
Use identified traffic to prove which channels drive pipeline, not just clicks
16 min
5
Content Attribution That Works
Track which assets actually influence pipeline using visitor-level data
18 min
6
Paid + Organic Coordination
Align your SEO and paid strategy around the same ICP signals
16 min
7
Building the Nurture Engine
Design automated sequences for identified visitors at each funnel stage
20 min
8
Account-Based Demand Gen
Focus your demand gen budget on target accounts you can identify visiting
18 min
9
Reporting to the C-Suite
Build a demand gen dashboard that shows pipeline contribution, not vanity metrics
16 min
10
Scaling the Engine
Processes, team structure, and tools for scaling demand gen past $10M ARR
18 min
11
Quarterly Planning Framework
How to plan, measure, and iterate demand gen quarters like a growth loop
15 min
Who This Course Is For
Demand Gen Managers
Marketers responsible for pipeline targets who need smarter attribution
CMOs & VPs of Marketing
Leaders building and defending marketing budget with pipeline ROI data
Content Strategists
Writers and editors who want to connect content to business outcomes
Growth Teams
Cross-functional teams responsible for scaling revenue efficiently
Course Details
LevelAdvanced
Duration3.5 hours
Lessons11 lessons
CertificateYes
PriceAlways Free