Sales Playbook
The complete guide to selling with Kopimore
FIRE is how Kopimore customers consistently prioritize the right accounts. Use it to score every visitor before outreach.
Industry, company size, revenue, location. Does this company match your ICP profile?
What pages did they visit? Pricing + demo = high intent. Blog only = early stage.
How recent was the visit? Under 24 hours = reach out today. Over 72 hours = use a re-engagement frame.
How many pages? How many sessions? Return visits signal strong buying intent.
FIRE Score = F + I + R + E (1-10 each)
Companies scoring 28+ are hot leads. Reach out within 4 hours. Companies 20-27 are warm — queue for same-day outreach.
Set up Kopimore's segment filters so only true ICP accounts hit your queue. Garbage in, garbage out.
Minimum: industry, company size range, and geography. Better: tech stack, funding stage, job titles present.
In Segments, build a saved filter with your ICP criteria. Pin it for daily use.
Add your existing customer list and known partner domains to the exclusion list. Keeps your queue clean.
Add a minimum page filter (e.g., visited /pricing or /demo) to surface only high-intent visitors.
The right alerts turn Kopimore from a dashboard you check into a system that pings you when money shows up.
Three alert tiers that work:
Trigger: ICP account visits pricing or demo page. Action: Instant Slack message to AE channel with company name, industry, pages visited, and Kopimore link.
Trigger: All ICP visitors from the past 24 hours. Action: Morning email summary to SDR team with prioritized list for that day's outreach.
Trigger: Friday at 5pm. Action: Email to sales manager with total visitors, ICP match rate, outreach sent, and pipeline influenced.
The 4-touch sequence that consistently books meetings from identified visitors.
Reference the visit. Be specific. Use the "Visitor Trigger" template. Goal: get a reply or book a call.
Connect on LinkedIn with a short personalized note. Send a gentle email bump same day.
Share a relevant resource (case study, ROI calculator) with a soft ask. Use the "Value Add" template.
Send the "Break-Up" email. These often get the highest reply rate. Keep the door open.
Kopimore works best when it flows into your CRM automatically. Here's the setup that works.
Enable CRM Sync → set rule: "If ICP score ≥ 7 AND page = /pricing OR /demo → create Contact in HubSpot/Salesforce with company, industry, and Kopimore URL as properties."
Add a custom property: "Kopimore Source Page" so your team knows the intent level when following up.
In HubSpot: create a workflow that enrolls new Kopimore contacts into your cold outreach sequence automatically. Zero manual steps.
How to split Kopimore responsibilities across your sales team.
- • Monitor real-time Slack alerts
- • First outreach within 4 hours
- • Log all Kopimore touches in CRM
- • Run the 4-touch sequence
- • Review daily digest each morning
- • Prioritize accounts in CRM queue
- • Own demo and close process
- • Report Kopimore-influenced pipeline
Track these weekly to know if Kopimore is working.
Monthly review checklist
- Total ICP visitors identified
- Outreach sent from Kopimore leads
- Meetings booked from Kopimore
- Pipeline value from Kopimore leads
- ICP filter accuracy (refine if needed)