Account-Based Demand Gen

Account-based demand generation (ABM) targets a defined list of named accounts with coordinated, personalized programs across multiple channels. Visitor intelligence supercharges ABM by telling you which target accounts are actively in-market — and which aren't.

The Target Account List

ABM starts with a target account list (TAL) — a curated set of companies that represent your highest-value opportunities. These accounts get personalized treatment: custom landing pages, direct mail, specific ad campaigns, and executive outreach. Typical TAL sizes: 50–200 accounts for enterprise teams, 200–1000 for mid-market ABM programs.

Using Kopimore to Prioritize Your TAL

Upload your target account domain list to Kopimore as a custom filter list. Kopimore will alert you whenever any target account visits your site — and show you which pages they viewed. This prioritizes your TAL in real-time: accounts that are actively visiting are clearly more in-market than those that aren't.

ABM Campaign Personalization

For accounts that Kopimore identifies as actively visiting, personalize your ABM campaigns to match their research. If Target Account A visited your comparison pages vs Competitor X, your LinkedIn ads targeting that company should lead with differentiation from Competitor X. This level of personalization isn't possible with any other approach.

Multi-Channel Coordination

When a target account is identified as active (visiting your site), activate across all channels simultaneously: sales outreach within 2 hours, increased bid frequency on LinkedIn ads targeting that company, personalized email nurture, and if applicable, direct mail or gifting. The multi-channel "surround sound" approach dramatically improves response rates from high-value accounts.