Lesson 5/9 · 56%
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Compliance Essentials for Visitor Intelligence
1 Privacy Law Basics for B2B 2 Company vs Personal Data 3 What Kopimore Collects (and Doesn't) 4 Your Privacy Policy 5Consent Banner Configuration 6Data Retention Policies 7DSARs and Opt-Outs 8Privacy Impact Assessments 9Training Your Team
Lesson 5 of 9

Consent Banner Configuration

Cookie consent banners are required under PECR (UK) and GDPR (EU) for non-essential cookies. The question for visitor intelligence is: which cookies does Kopimore set, and what consent level do they require?

Kopimore's Cookie Profile

Kopimore sets a session identifier cookie to link page views within a single visit (counting pages per session). This is a functional cookie for aggregate analytics rather than individual user tracking. Depending on your specific configuration and jurisdiction, this may fall under "analytics" or "functional" cookie categories.

The PECR Rule

Under PECR (applicable to UK operations), cookies that are "strictly necessary" for a service explicitly requested by the user don't require consent. Analytics and tracking cookies do require consent. Kopimore's pixel should typically be categorized under "analytics/performance" and placed in the consent-required category in your banner configuration.

Implementing a Compliant Banner

Using a consent management platform (CMP) like Cookiebot, OneTrust, or TrustArc, configure your cookie consent to: block the Kopimore pixel from firing until analytics consent is granted (or use Kopimore's own consent-aware configuration), categorize it correctly as analytics/performance, and honor consent choices on return visits.

The Practical Impact

In practice, most B2B visitors (who are on business networks during work hours) accept analytics cookies or don't interact with the banner. The population that actively declines analytics cookies while browsing B2B SaaS websites is small. Identification rates for consenting visitors will be somewhat lower than unconsented — but the legal protection is worth the marginal reduction in data volume.

Key Takeaways
  • Kopimore's pixel should be categorized under 'analytics/performance' in your consent banner
  • Block the pixel from firing until analytics consent is granted using your CMP
  • OneTrust, Cookiebot, and TrustArc all support conditional script loading for Kopimore
  • The practical impact on identification rates is small — business visitors generally accept analytics cookies
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