What You'll Learn
✓Build a multi-signal account prioritization model
✓Use technographics to identify high-fit buyers
✓Layer hiring signals into your outreach timing
✓Read intent signals to find in-market accounts
✓Combine visitor data with third-party intelligence
✓Build and maintain a dynamic target account list
✓Prioritize outreach across 100+ accounts efficiently
✓Measure prospecting efficiency improvements
Course Curriculum
1
The Data Stack for Prospecting
What firmographic, technographic, and behavioral data are — and how they stack together
15 min
2
Intent Signals Explained
First-party vs third-party intent and why visitor data beats both
16 min
3
Building the Account Score
Create a weighted score that ranks accounts by likelihood to buy
18 min
4
Technographic Targeting
Use tech stack data to find accounts that are pre-qualified by their tools
15 min
5
Hiring Signal Intelligence
Why job postings are a leading indicator of purchase intent
14 min
6
Visitor Intelligence Layer
Add real-time website visit data to supercharge your account scores
16 min
7
Dynamic Account Lists
Build lists that update automatically as signals change
17 min
8
Prioritizing at Scale
Manage 100+ target accounts without letting any fall through the cracks
15 min
9
Coordinating with Marketing
Use intelligence data to align sales outreach with marketing plays
14 min
10
Measuring Prospecting ROI
Track how intelligence-driven prospecting improves pipeline quality
16 min
Who This Course Is For
Enterprise AEs
Account executives managing large territory lists who need to prioritize intelligently
Sales Ops
Operations teams building prospecting infrastructure and playbooks
SDR Managers
Leaders who want to give their team a data-driven prioritization system
Revenue Leaders
VPs and CROs building a scalable, repeatable pipeline generation engine
Course Details
LevelAdvanced
Duration2.5 hours
Lessons10 lessons
CertificateYes
PriceAlways Free