Visitor Intelligence Layer
This is the intelligence layer that no purchased list can replicate: real-time, first-party data about which companies are actively researching your product right now. When layered on top of firmographic, technographic, and hiring signals, visitor intelligence creates a complete picture of account readiness.
What Visitor Intelligence Adds
Every other intelligence signal tells you something about a company's profile or past behavior. Visitor intelligence tells you what they're doing right now — at this moment, on your site. This currency is its primary advantage: a pricing page visit from an ICP-fit account 20 minutes ago is more actionable than a hiring signal from 3 weeks ago.
Layering Visitor Intelligence Into Your Score
Add visitor intelligence signals to your account score as high-weight attributes:
- Pricing/demo page visit in the last 7 days: +30 points
- Return visit (2+ sessions): +15 points
- 3+ pages visited in a session: +10 points
- 10+ minutes on site in a session: +10 points
- Previously completed outreach sequence, now visiting again: +20 points
The Real-Time Advantage
Visitor intelligence turns a static account score into a dynamic one. An account that scored 40 on firmographic + technographic attributes can jump to 85 with a single pricing page visit. This triggers an immediate alert and same-day outreach — the combination of existing research and first-party intent signal is powerful enough to justify breaking the standard queue.
- Visitor intelligence is the only real-time signal in your intelligence stack — everything else is historical
- A pricing page visit can trigger an immediate queue override for accounts that were previously low-priority
- Add 25-30 points to your account score for high-intent page visits — they're the most predictive single attribute
- Combine VI data with your existing ICP scoring for the highest-signal prospecting prioritization available