Lesson 2/10 · 20%
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Pipeline from Traffic
1 The Traffic-to-Pipeline Gap 2 Setting Up Identification 3 Your First ICP Filter 4 Reading the Visit Story 5Contact Enrichment 6Crafting the First Email 7Building the Sequence 8Slack & CRM Alerts 9Measuring Pipeline Attribution 10Scaling the System
Lesson 2 of 10

Setting Up Identification

The fastest way to generate pipeline from your existing traffic is to get Kopimore installed and validated in under 30 minutes. This lesson walks through the complete setup process.

Step 1: Install the Tracking Pixel

Log in to Kopimore and navigate to Settings → Pixel Setup. Copy the JavaScript snippet — it's a single async script tag, typically under 2KB. Paste it in the <head> of every page on your website, or add it as a tag in Google Tag Manager (recommended for most teams).

Google Tag Manager setup: create a new Custom HTML tag, paste the Kopimore snippet, set the trigger to "All Pages," and publish. The pixel fires on every page view within seconds of publishing.

Step 2: Validate the Installation

After publishing, visit your own website from a network that won't be identified as your company (a mobile hotspot works). Then check your Kopimore Live Feed within 60 seconds. You should see a new session appear. This confirms the pixel is firing correctly.

If nothing appears: check your browser console for JavaScript errors, confirm GTM published successfully, and verify the snippet is in the document <head> (not just on certain pages).

Step 3: Run Your First 48-Hour Test

Leave the pixel running for 48 hours before configuring any filters. This gives you a baseline view of your raw traffic and how many companies can be identified from it. The identification rate (identified companies / total sessions) typically runs 20–40% for B2B sites. Lower than 15% may indicate a mostly consumer or personal-email audience.

Step 4: Connect Your CRM

While the pixel collects data, connect your CRM in Settings → Integrations. Even if you don't configure automation yet, connecting the CRM allows Kopimore to cross-reference identified companies against existing records — which is essential context for the next steps.

Key Takeaways
  • GTM is the recommended installation method — no code deployment required
  • Validate with a mobile hotspot visit, not from your office network
  • Run for 48 hours unfiltered before adding ICP filters — baseline data is valuable
  • A 20-40% identification rate is normal for B2B sites; below 15% investigate your traffic mix
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