Contact Enrichment

You've identified a company and classified their intent. Now you need to find the right person to contact. Contact enrichment bridges company identification with human outreach.

The Enrichment Waterfall

The most effective enrichment approach uses multiple data sources in sequence — a "waterfall" — trying each source until a match is found:

1. Kopimore native enrichment (automatic, no extra cost)
2. Apollo.io (best price/quality ratio for most teams)
3. ZoomInfo (highest coverage, highest cost)
4. Hunter.io email finder (for email verification when other sources fail)
5. LinkedIn manual lookup (last resort, for high-priority accounts)

Which Titles to Target

Target 2–3 specific titles per account, not 10. The right titles depend on what you sell and who uses it vs who buys it. For Kopimore specifically: VP of Sales and Head of Sales Development for sales-led companies; VP of Marketing or Head of Demand Gen for marketing-led companies; Founder/CEO for startups under 50 employees where the founder is often doing all of the above.

Validating Email Addresses

Before sending, validate email addresses using a service like NeverBounce, ZeroBounce, or Apollo's built-in verification. An invalid email sent from your domain contributes to deliverability degradation over time. Keep your invalid email rate below 3% to protect sender reputation.

When Enrichment Fails

For accounts where no enrichment matches are found (typically SMBs), LinkedIn manual lookup is worth 5–10 minutes for high-intent visitors. A company that spent 12 minutes on your pricing page and fits your ICP perfectly justifies the research time.