Building the Sequence

A single email converts rarely. A well-designed 5-touch sequence converts consistently. This lesson covers how to build a sequence specifically optimized for identified visitors — warmer leads than cold lists but colder than inbound.

Sequence Architecture

Touch 1 (Day 1): The intent-informed email. Sent within 2–4 hours of the visit for high-intent accounts. Within 24 hours for medium-intent.

Touch 2 (Day 4): A value-add with no explicit ask. Share a resource highly relevant to what they were researching — a case study, data report, or specific guide. One sentence max introducing it.

Touch 3 (Day 8): Brief follow-up. "Wanted to make sure this didn't get lost." Reference the first email. Same soft CTA.

Touch 4 (Day 13): Social proof. One customer story relevant to their industry or company size. "Thought you'd find this relevant."

Touch 5 (Day 18): The break-up. "Last one from me — happy to reconnect if the timing changes." This consistently generates the highest reply rate in the sequence.

Sequence Tooling

Use HubSpot Sequences, Salesloft, Outreach, or Apollo Sequences to automate delivery. Set up the sequence once, trigger it automatically from Kopimore's CRM integration when a new ICP account is identified. This removes all manual steps from touch 2 onward.

When to Pause a Sequence

Pause automatically when: the prospect replies (any reply), they visit a high-intent page again (re-engage immediately with a fresh email instead of a sequence touch), or they book a meeting via your calendar link.