How Company Identification Works

Understanding how the technology works makes you better at using it — and better at explaining it to skeptical executives. Let's walk through the technical pipeline.

Step 1: The Tracking Pixel

When you add Kopimore's snippet to your website, a small JavaScript snippet loads in every visitor's browser. This script records the visit, captures the IP address, and sends that data to Kopimore's servers in real time — without slowing down your site or requiring any cookies from the visitor.

Step 2: IP Address Resolution

Every device that connects to the internet has an IP address assigned by an Internet Service Provider (ISP). For consumer internet (home connections, mobile), that IP rotates frequently and is assigned to millions of households — so it can't identify a company.

But corporate networks are different. Most businesses have static IP ranges registered to their company in global IP registries (ARIN, RIPE, APNIC, etc.). When an employee at Salesforce visits your site from their office, the IP is registered to Salesforce's corporate IP block.

Step 3: Firmographic Enrichment

Once the company is identified, Kopimore enriches the record with firmographic data from multiple sources — LinkedIn data providers, Dun & Bradstreet, Crunchbase, and proprietary databases. This gives you:

• Industry and sub-industry
• Headcount range
• Annual revenue estimate
• Headquarters location
• Technology stack (what tools they use)
• Funding stage and investors
• LinkedIn company page URL

Step 4: Contact Intelligence

The company visit is paired with likely decision-makers from Kopimore's contact database — people with the titles, seniority, and department most relevant to your product. These are surfaced as "suggested contacts" so you have someone to reach out to immediately.

Match Rates & Accuracy

Not every visit can be identified. Consumer ISPs, VPNs, mobile connections on cellular networks, and residential proxies can't be resolved to a company. On average, Kopimore identifies approximately 40–60% of B2B traffic — meaning the visitors most likely to be target accounts from corporate networks.