Visitor Intelligence Fundamentals · Lesson 4 of 12
33% complete
Course Contents
1What is Visitor Intelligence? 2How Company Identification Works 3Reading Behavioral Intent Signals 4Building Your ICP Filter 5Setting Up Real-Time Alerts 6Your First Outreach Email 7Follow-Up Sequences That Convert 8CRM Routing Workflows 9Measuring Pipeline from Traffic 10Advanced Segmentation Strategies 11Integrating with Your Stack 12Final Exam & Certification
← Academy / Visitor Intelligence Fundamentals
Lesson 4 · 22 min

Building Your ICP Filter

Without filters, your visitor intelligence feed is noise. You'll see your competitors, job seekers, students, bots, and the occasional investor — none of whom are sales-ready leads. Filters transform raw visitor data into a curated list of target accounts worth pursuing.

What is an ICP?

Your Ideal Customer Profile (ICP) is a description of the company that gets the most value from your product, is most likely to buy, and is most likely to stay as a long-term customer. It's defined by firmographic and technographic attributes — not by behavior or sentiment.

The Core ICP Attributes to Filter On

🏭 Industry

Select 3–5 industries where your best customers concentrate. Be specific — "SaaS" is too broad; "B2B SaaS with a sales-led motion" is your target.

👥 Company Size

Set a headcount or revenue range. A 10-person startup and a 5,000-person enterprise have completely different buying processes, budgets, and decision-makers. Don't mix them.

🌍 Geography

Filter to markets you can actually serve. If you only sell to North America, don't waste time on visitors from markets you can't support or close.

⚙️ Technology Stack

If your product integrates with HubSpot, filter for companies using HubSpot. If your best customers also use Salesforce, that's a strong qualifier. Techographic filters dramatically improve lead quality.

Building Your Filter in Kopimore

  1. Navigate to Leads → Filters
  2. Select your target industries from the dropdown (you can select multiple)
  3. Set headcount range (e.g., 50–500 employees)
  4. Add geographic filters if relevant
  5. Add technology filters if applicable
  6. Save as a named segment (e.g., "Core ICP")

Layering Intent onto ICP

The most powerful approach is to combine ICP filters with behavioral signals. Your saved view might be:

// Your hot lead filter
Industry: SaaS, Tech, Software
Headcount: 50 – 1,000
Geography: United States, Canada
Pages visited: Pricing OR Demo
Session count: > 1 this week

This view shows you only the companies that match your ICP AND are showing strong buying intent. This is your daily priority list.

⚠️ Common Mistake

New users often want to see everything and filter nothing. Resist this. The goal isn't more leads — it's better leads. A filtered list of 20 companies per week is far more actionable than 200 companies with no context.

📝 Key Takeaways
  • ✓Filter by industry, headcount, geography, and tech stack to define your ICP
  • ✓Layer ICP filters with behavioral signals (pages visited, session frequency) for maximum precision
  • ✓Save your best filter combination as a named segment for daily use
  • ✓20 filtered, high-intent leads beats 200 unfiltered leads every time
← Previous Lesson Next Lesson →